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Summary Micro Business Environment - Marketing - Chapters 1, 2, 4, 5, 6, 7, 10 of The Fundamentals of Marketing
- Summary • 90 pages • 2022
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- $8.39
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This summary contains information about the Micro Business Environment (Marketing) lectures of Fontys University of Applied Sciences. Summary of Chapters 1, 2, 4, 5, 6, 7, and 10 of the book Fundamentals of Marketing. ISBN/EAN 8571
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Chapter 7: Pricing and Value Creation
- Summary • 6 pages • 2017
- Available in package deal
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- $3.91
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Fundamentals of Marketing - Oxford University (Paul Baines, Chris Fill, Sara Rosengren, and Paolo Antonetti)

Chapter 7: Pricing and Value Creation
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Marketing Principles Summary, Chapters 1 – 12
- Summary • 72 pages • 2018
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- $5.03
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English summary of the book 'Fundamentals of Marketing' from 2017.
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Introduction to Buyer Behaviour
- Class notes • 2 pages • 2019
- Available in package deal
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- $7.17
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This document is an introduction to buyer behaviour. It includes transactional marketing, relationship marketing, psychology of customers, purchase motivations, personality theories and more.
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Introduction to Marketing Communications Pt 1
- Class notes • 4 pages • 2019
- Available in package deal
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- $7.17
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An introduction to marketing communications, including the communications mix
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Chapter 9: Managing Marketing Communications
- Summary • 8 pages • 2017
- Available in package deal
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- $3.91
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Fundamentals of Marketing - Oxford University (Paul Baines, Chris Fill, Sara Rosengren, and Paolo Antonetti)

Chapter 9: Managing Marketing Communications
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Marketing Foundations
- Package deal • 9 items • 2019
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- $20.22
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An introduction to marketing - information collated from first year of university
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Fundamentals of Marketing Summary
- Summary • 9 pages • 2019
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- $3.85
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Extensive Marketing Summary (English)

Extensive and structured summary that covers the basic and the ins and outs of national and international marketing. Consists of 9 full pages that include examples and detailed images.
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Basics of Marketing
- Summary • 6 pages • 2019
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- $5.03
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Basics of Marketing document, will explain in English what the necessary basic knowledge is of Marketing, based on lessons given by Mr. Stephan Jacobs.
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Introduction to Marketing Communications Pt 2
- Class notes • 3 pages • 2019
- Available in package deal
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- $7.17
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Introduction to Marketing Communications, including the Communications Mix